Dereka M. Smith

Sales and Marketing Specialist

I'm a creative self-starter with a passion for sparking growth in the software development and tech.

Sales Development Representative

Opslevel

March 2024 — June 2024

Helped with selling disruptive software to engineers.

  • Successfully generated a new business opportunity valued at $110k. Assisted new reps with prospecting tactics and other sales processes by initiating internal group sessions that caused a 35% increase in team activity.

  • Managed outreach campaigns, including cold calls and emails to generate leads.

  • Conducted research to identify potential clients and market opportunities.

Founding Sales Development Representative

cQuant.io

January 2023 — March 2024

Created the foundation of the Sales Development function as the first SDR.

  • Successfully drove over $800k in net new business, contributing significantly to the company’s growth. This achievement includes Annual Recurring Revenue that is projected to be $512k.

  • Collaborate with cross-functional teams, such as sales, marketing, and analytics teams, to ensure alignment on lead generation initiatives.

  • Help create a GTM messaging strategy, increasing open rates by 114% and click-through rates by 70%, through effective copywriting and A/B testing.

  • Establish foundational processes and materials including but not limited to crafting a sales playbook, building a library of onboarding materials, and setting lead qualification criteria.

  • Conduct regular data cleaning and audits of the CRM system HubSpot, resulting in a 90% reduction in data inaccuracy.

Business Development Representative

Mode Analytics

March 2022 — November 2022

Drove significant outbound and inbound sales results for business intelligence software.

  • Generated over $350k in a pipeline of opportunities which resulted in being one of the Top 3 performers on the sales team.

  • Nurtured an inbound prospect that converted into a 3-year deal on the first proposal which became the company’s longest deal yet.

  • Created revenue opportunities through a variety of lead-generation activities including cold email, cold calling, and LinkedIn networking which led to a 78% increase in lead conversion.

  • Proficient in using tools such as Salesforce, ZoomInfo, Apollo.io, Outreach, and LinkedIn Sales Navigator.

  • Expertly leveraged Mode’s BI analytics tool to build customized reports and dashboards, this led to an 80% adoption rate among team members.

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