SDR/Marketing Operations Manager
Playbook Media
October 2024 - Present
Transformed Playbook Media's digital presence and boosted brand visibility by 40% through data-driven marketing.
Generated $32K in net new revenue by implementing a cold email outreach strategy targeting mid-market and enterprise clients.
Increased webinar attendance by over 100% and drove a 10% uptick in new business by developing and executing targeted email campaigns around company-hosted webinars.
Create and manage content across multiple channels—including email, blog posts, weekly newsletters, social media, and the CEO’s podcast—boosting brand visibility by 40%.
Sales Development Representative
Opslevel
March 2024 — June 2024
Helped with selling disruptive software to engineers.
Successfully generated a new business opportunity valued at $110k. Assisted new reps with prospecting tactics and other sales processes by initiating internal group sessions that caused a 35% increase in team activity.
Managed outreach campaigns, including cold calls and emails to generate leads.
Conducted research to identify potential clients and market opportunities.
Founding Sales Development Representative
cQuant.io
January 2023 — March 2024
Created the foundation of the Sales Development function as the first SDR.
Successfully drove over $410k in net new business through email outreach, contributing significantly to the company’s growth. This achievement includes Annual Recurring Revenue that is projected to be $512k.
Helped create a Top of Funnel strategy, increasing lead conversion rates by 400% through strategic outreach strategies and data-driven copywriting.
Established foundational processes and materials including but not limited to crafting a sales playbook and building a library of onboarding materials,
Business Development Representative
Mode Analytics
March 2022 — November 2022
Drove significant outbound and inbound sales results for business intelligence software.
Generated over $350k in a pipeline of opportunities which resulted in being one of the Top 3 performers on the sales team.
Nurtured an inbound prospect with email sequence that converted into a 3-year deal on the first proposal which became the company’s longest deal yet.
Created revenue opportunities through cold email and LinkedIn networking which led to a 78% increase in lead conversion.