Email Marketing Campaign

01 — Project details

For this mock Happy Hour email campaign, I created a personalized and engaging email sequence targeting professionals in the renewable energy sector. The campaign addressed industry leaders' challenges and motivations, using a conversational tone to encourage attendance. The copy emphasized networking, sharing insights, and unwinding, while subtly promoting the client’s brand.

02 — Creative process

I focused on crafting messages that felt natural and engaging, using a business casual tone. By aligning the content with the audience's motivations and industry challenges, I aimed to create an email sequence that would effectively drive event attendance and foster meaningful connections.

Do your email marketing campaigns need better copy and design?