Cold Email Outreach Sequence

01 — Project details

To build a cold outreach sequence targeting data analysts and data scientists that had better copy and higher performance metrics.

02 — Creative process

When crafting cold email outreach sequences, I start with analyzing the copy that other sales team members are using, paying close attention to the subject lines, CTAs, and overall emails that are performing well. I combine this data-driven approach with a deep dive into effective copywriting techniques.

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Usually, the first point of cold outreach is a cold email - a personalized cold email. Believe it or not, as a complete newbie SDR, I would sit writing an email for 15 minutes, and I would do this for many more custom emails to prospects. Until, much trial and error down the line I realized that personalization is nothing without relevancy, proper account-based research, and understanding of business acumen.

Let me show you an example, take Alex Williams, a Director of Analytics at a tech startup called InnovateTech Solutions.

Here's what my custom emails looked like before and how most salespeople are doing them.

This is after with personalizing with relevancy and connecting it to a business problem that prospects care about.

You see it’s nice that you know they got funding, but without relevancy and connecting it to a business problem, it comes across like this:

"Oh, Alex I see you got a new red sports car therefore this means you got money to blow on my product that you have yet to see value in."

You’ve make an observation highlighting what's actually important to the prospect.

To learn more about my cold email best practices

It has been more effective to make the second email in response to the first one. Most of the time prospects haven't read the email or their interest was piqued but hadn't responded yet.

Surprisingly, I found that one-line emails had the highest reply rate and meeting conversion rates, reply rates being on average 6%.

Third emails are the meat and potatoes for a sequence. It is ideal to start hitting the prospect's buttons, the good kinds.

This email usually follows a common copywriting formula PAS (Problem - Agitate - Solution).

For the fourth email, continue to agitate problem with a one line question.

Fifth email shows how InsightsAnalytics have helped others solve the same problems.

Instead of a typical "breakup" email, I use a technique called "reverse ghosting." My method leaves the conversation open-ended, sparking curiosity and keeping the door open for future contact, rather than closing it off completely.

With this framework, my emails average 60% open rates, 3-4% reply rates, and at least seven meetings booked a month.

Want to land new clients with just emails?