Cold Email Outreach Sequence

01 — Project details

To build a cold outreach sequence targeting data analysts and data scientists that had better copy and higher performance metrics.

02 — Creative process

When crafting my cold email outreach sequences, I start by analyzing the copy that other sales team members are using, paying close attention to the subject lines, CTAs, and overall emails that are performing well. I combine this data-driven approach with a deep dive into copywriting techniques and strategies. My goal is to craft messages that feel natural and conversational, like something you'd say to a colleague at a conference or business happy hour. I aim to strike a business casual tone, treating prospects as if they’re coworkers, and focus on discussing how we can solve their work-related challenges together.

You see it’s nice that you know they got funding, but without relevancy and connecting it to a business problem, it comes across like this: 

"Oh, Alex I see you got a new red sports car therefore this means you got money to blow on my product that you have yet to see value in."

You’ve made an observation without highlighting what's actually important to the prospect.

To Learn More about My Cold Email Best Practices

It has been more effective to make the second email in response to the first email. Most of the time prospects haven't read the email or their interest was piqued but hadn't responded yet.

Surprisingly, I found that one-line emails had the highest reply rate and meeting conversion rates, reply rates being on average 6%.

Third emails are the meat and potatoes for a sequence. It is ideal to start hitting the prospect's buttons - the good kinds.

Third email usually follows a common copywriting formula PAS (Problem - Agitate - Solution).

For the fourth email, continue to agitate problem with a one line question.

Fifth Email shows how InsightsAnalytics have helped others solve the same problems.

Instead of a typical "breakup" email, I use a technique called "reverse ghosting." My method leaves the conversation open-ended, sparking curiosity and keeping the door open for future contact, rather than closing it off completely.